Ratings hell for Seven
Channel 7 is under pressure. After a strong start to the ratings year thanks to My Kitchen Rules and better-than-expected House Rules figures mid-year, the network has stumbled.
Hell’s Kitchen Australia is a dud. The Marco Pierre White-hosted cooking show (below) was third in its timeslot with a mere 544,000 viewers across the five capital cities on Sunday night. Compare that to the 1.285 million for The Block. Australian Survivor averaged 622,000.
The poor result for Hell’s Kitchen Australia comes on the heels of dismal ratings for game show Behave Yourself, hosted by Darren McMullen.
This is the second year in a row that Seven has struck trouble come August. In 2016, Seven unleashed a string of flops including Zumbo’s Just Desserts and The X Factor after the Olympics.
“This portion of the ratings year is vital, as it precedes the annual negotiations with media agencies,” media analyst Steve Allen says.
Seven chiefs would point out that the network has won 21 ratings weeks so far this year to Nine’s three. True, but last week Seven got across the line because of its digital channels. The gap is narrowing.
That is because Nine has been on a surge. It scored massive figures for Married at First Sight. The finale of the dating show averaged 1.496 million viewers.
The Voice put in another solid season. And Australian Ninja Warrior did even better. Nine’s sports game show launched to 1.68 million viewers and finished on 2.145 million. It was a certified phenomenon.