A BIG SHOT IN THE ARM FOR SEVEN

Herald Sun - Switched On - - ON THE BOX -

Feel-good tele­vi­sion is back with a vengeance. That is the mes­sage after the huge launch fig­ure for Lit­tle Big Shots on Sun­day night.

Chan­nel 7’s kids’ tal­ent show, hosted by Shane Jacobson, av­er­aged 1.672 mil­lion view­ers across the five cap­i­tal cities to eas­ily beat The Block (1.184 mil­lion) and the Sun­day edi­tion of The Project (327,000).

The re­sult was the sec­ond­high­est launch of the year, just be­hind the 1.676 mil­lion view­ers for the pre­miere of Aus­tralian Ninja War­rior.

On the face of it, the two shows have lit­tle in com­mon, but me­dia an­a­lyst Steve Allen says a deeper dig sug­gests a lot of sim­i­lar­i­ties.

“The key to Lit­tle Big Shots’ suc­cess on Sun­day night was that it was ex­cit­ing, whole­some, and sweet-na­tured,” Mr Allen says. “It wasn’t con­fronting, mean or nasty in any way.

“The com­mon thread it shares with Aus­tralian Ninja War­rior is it was en­ter­tain­ing and up­lift­ing. View­ers are cleary in­spired see­ing tal­ented chil­dren and ath­letes dis­play­ing their gifts to the world.”

Com­pare those shows with Hell’s Kitchen Aus­tralia in which Marco Pierre White tears strips off celebri­ties. Seven’s cook­ing show has been a rat­ings dud.

LIT­TLE BIG SHOTS, SEVEN, SUN­DAY, 7.30PM

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