A BIG SHOT IN THE ARM FOR SEVEN
Feel-good television is back with a vengeance. That is the message after the huge launch figure for Little Big Shots on Sunday night.
Channel 7’s kids’ talent show, hosted by Shane Jacobson, averaged 1.672 million viewers across the five capital cities to easily beat The Block (1.184 million) and the Sunday edition of The Project (327,000).
The result was the secondhighest launch of the year, just behind the 1.676 million viewers for the premiere of Australian Ninja Warrior.
On the face of it, the two shows have little in common, but media analyst Steve Allen says a deeper dig suggests a lot of similarities.
“The key to Little Big Shots’ success on Sunday night was that it was exciting, wholesome, and sweet-natured,” Mr Allen says. “It wasn’t confronting, mean or nasty in any way.
“The common thread it shares with Australian Ninja Warrior is it was entertaining and uplifting. Viewers are cleary inspired seeing talented children and athletes displaying their gifts to the world.”
Compare those shows with Hell’s Kitchen Australia in which Marco Pierre White tears strips off celebrities. Seven’s cooking show has been a ratings dud.
LITTLE BIG SHOTS, SEVEN, SUNDAY, 7.30PM