BAD DAY TO START A PROJECT

Herald Sun - Switched On - - ON THE BOX -

The Sun­day Project ex­per­i­ment isn’t work­ing. That is the con­clu­sion af­ter two weeks of episodes of the Sun­day night ver­sion of Chan­nel 10’s Logie-win­ning news en­ter­tain­ment show.

Ten ex­panded The Project, usu­ally hosted by Car­rie Bick­more, Waleed Aly and Peter Hel­liar, into Sun­days af­ter fall­ing rat­ings for Mod­ern Fam­ily re­peats.

It is a move that hasn’t paid off. The first edition, with Hel­liar at the helm, av­er­aged 327,000 view­ers across the five cap­i­tal cities and was mon­stered by the pre­miere of Lit­tle Big Shots (1.672 mil­lion) and The Block (1.184 mil­lion).

Last Sun­day’s show, with Rove McManus, Rachel Cor­bett, Dr Chris Brown, Natar­sha Belling and Tim Black­well on the panel, was also smashed.

The half hour be­tween 7pm and 7.30pm av­er­aged a dis­mal 310,000. Com­pare that with Lit­tle Big Shots’ 1.305 mil­lion and The Block’s 1.197 mil­lion.

It is the chem­istry be­tween Bick­more, Aly and Hel­liar (be­low) that is at the heart of The Project’s ap­peal and pop­u­lar­ity.

Any ver­sion headed by the B-team doesn’t fly with view­ers. An­other stum­bling block could be that peo­ple want a dif­fer­ent, lighter, form of en­ter­tain­ment on a Sun­day night.

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