BAD DAY TO START A PROJECT
The Sunday Project experiment isn’t working. That is the conclusion after two weeks of episodes of the Sunday night version of Channel 10’s Logie-winning news entertainment show.
Ten expanded The Project, usually hosted by Carrie Bickmore, Waleed Aly and Peter Helliar, into Sundays after falling ratings for Modern Family repeats.
It is a move that hasn’t paid off. The first edition, with Helliar at the helm, averaged 327,000 viewers across the five capital cities and was monstered by the premiere of Little Big Shots (1.672 million) and The Block (1.184 million).
Last Sunday’s show, with Rove McManus, Rachel Corbett, Dr Chris Brown, Natarsha Belling and Tim Blackwell on the panel, was also smashed.
The half hour between 7pm and 7.30pm averaged a dismal 310,000. Compare that with Little Big Shots’ 1.305 million and The Block’s 1.197 million.
It is the chemistry between Bickmore, Aly and Helliar (below) that is at the heart of The Project’s appeal and popularity.
Any version headed by the B-team doesn’t fly with viewers. Another stumbling block could be that people want a different, lighter, form of entertainment on a Sunday night.