IF IT’S GOOD THEY’LL WATCH IT
Who says Aussie TV shows can’t rate more than 1 million viewers? In the last two months we have seen Australian Ninja Warrior average 1.727 million viewers across the five capital cities and Little Big Shots launch to 1.672 million.
The capper was last Sunday’s episode of The Block, with the potential dumping of Melbourne couple Jason and Sarah (below) after zero scores for their unfinished master bedroom suite, nailing a seasonhigh 1.701 million viewers.
The three programs prove that the right sort of show can still deliver massive numbers at a time when audiences are supposed to be fracturing due to competition from streaming services and the internet.
Time and again, Channels 7, Nine and Ten use that “fracturing” excuse to explain the poor performance of shows.
All of that competition, so the theory goes, means that shows on the main free-to-air channels will inevitably suffer.
But the performance of Australian Ninja Warrior, Little Big Shots and The Block undermines that theory.
“The key (to big success) today is the same as it has always been – create a broadly appealing program that isn’t vanilla, is programmed in the right timeslot and most importantly, promote the heck out of it,” media analyst Steve Allen says.