IF IT’S GOOD THEY’LL WATCH IT

Herald Sun - Switched On - - ON THE BOX -

Who says Aussie TV shows can’t rate more than 1 mil­lion view­ers? In the last two months we have seen Aus­tralian Ninja War­rior av­er­age 1.727 mil­lion view­ers across the five cap­i­tal cities and Lit­tle Big Shots launch to 1.672 mil­lion.

The cap­per was last Sun­day’s episode of The Block, with the po­ten­tial dumping of Mel­bourne cou­ple Ja­son and Sarah (be­low) af­ter zero scores for their un­fin­ished mas­ter bed­room suite, nail­ing a sea­son­high 1.701 mil­lion view­ers.

The three pro­grams prove that the right sort of show can still de­liver mas­sive num­bers at a time when au­di­ences are sup­posed to be frac­tur­ing due to com­pe­ti­tion from stream­ing ser­vices and the in­ter­net.

Time and again, Chan­nels 7, Nine and Ten use that “frac­tur­ing” ex­cuse to ex­plain the poor per­for­mance of shows.

All of that com­pe­ti­tion, so the the­ory goes, means that shows on the main free-to-air chan­nels will inevitably suf­fer.

But the per­for­mance of Aus­tralian Ninja War­rior, Lit­tle Big Shots and The Block un­der­mines that the­ory.

“The key (to big suc­cess) to­day is the same as it has al­ways been – cre­ate a broadly ap­peal­ing pro­gram that isn’t vanilla, is pro­grammed in the right times­lot and most im­por­tantly, pro­mote the heck out of it,” me­dia an­a­lyst Steve Allen says.

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