SPREAD DEAL, MORE AP­PEAL

Herald Sun - - NEWS -

NEW Vegemite owner Bega Cheese will ramp up ef­forts to in­tro­duce for­eign taste­buds to its salty plea­sures.

Vegemite was set to re­turn to Aus­tralian own­er­ship last night when Bega was due to fi­nalise its $460 mil­lion deal to buy the spread from US food gi­ant Mon­delez.

The Vegemite deal also hands Bega other brands, in­clud­ing ZoOsh and Bonox, and a man­u­fac­tur­ing plant in Port Mel­bourne.

Chairman Barry Irvin said Bega was keen to broaden the spread’s ap­peal over­seas.

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