Herald Sun - - NEWS -

THE Her­ald Sun has ce­mented its po­si­tion as Vic­to­ria’s favourite news­pa­per, with 4.2 mil­lion peo­ple read­ing it in ei­ther print or dig­i­tal each month.

Of­fi­cial data to be re­leased today from En­hanced Me­dia Met­rics Aus­tralia for Jan­uary shows the Her­ald

Sun’s to­tal au­di­ence has risen 1.8 per cent, com­pared to the same time last year.

The cross-plat­form au­di­ence is more than a mil­lion above those who read The Age.

The lat­est fig­ures con­firm the Her­ald Sun’s sta­tus as Aus­tralia’s most-read news­pa­per, with 1.1 mil­lion read­ers pick­ing up the print edi­tion on week­days and 938,000 on Satur­days.

Edi­tor Damon John­ston said the num­bers con­firmed that when news hap­pened in Vic­to­ria, read­ers turned to the Her­ald Sun for the best cov­er­age right around the clock.

“We go be­hind the head­lines with in­sight­ful com­men­tary, anal­y­sis and back­ground to keep Vic­to­ri­ans in­formed — and print and dig­i­tal sub­scribers to the Her­ald

Sun get ac­cess to ev­ery word, pic­ture and video from our award-win­ning news­room,” he said.

Among pop­u­lar sec­tions draw­ing in­creased read­ers for the 12 months to the end of Jan­uary in­cluded Sport, up 15.1 per cent week­days and 5.8 per cent on Sun­days, Busi­ness Daily lift­ing 19.4 per cent week­days and 8.6 per cent on Satur­days, and the Page 13 gos­sip col­umn ris­ing 1.3 per cent on Satur­days.

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