HERALD SUN STILL AT NO.1
THE Herald Sun has cemented its position as Victoria’s favourite newspaper, with 4.2 million people reading it in either print or digital each month.
Official data to be released today from Enhanced Media Metrics Australia for January shows the Herald
Sun’s total audience has risen 1.8 per cent, compared to the same time last year.
The cross-platform audience is more than a million above those who read The Age.
The latest figures confirm the Herald Sun’s status as Australia’s most-read newspaper, with 1.1 million readers picking up the print edition on weekdays and 938,000 on Saturdays.
Editor Damon Johnston said the numbers confirmed that when news happened in Victoria, readers turned to the Herald Sun for the best coverage right around the clock.
“We go behind the headlines with insightful commentary, analysis and background to keep Victorians informed — and print and digital subscribers to the Herald
Sun get access to every word, picture and video from our award-winning newsroom,” he said.
Among popular sections drawing increased readers for the 12 months to the end of January included Sport, up 15.1 per cent weekdays and 5.8 per cent on Sundays, Business Daily lifting 19.4 per cent weekdays and 8.6 per cent on Saturdays, and the Page 13 gossip column rising 1.3 per cent on Saturdays.