New tech to stop scalpers

Herald Sun - - NEWS - PETER ROLFE

NEW tech­nol­ogy to pro­tect Aus­tralians from on­line ticket scalpers will to­day be un­veiled in a bid to stop fans be­ing ripped off for seats at sport, mu­sic and ma­jor events.

Ver­i­fied Fan tech­nol­ogy will be used in Aus­tralia for the first time to pro­tect fans from scalper bots that scoop up vast num­bers of tick­ets for touts to sell at in­flated prices.

Tick­et­mas­ter will use the tech­nol­ogy for an Au­gust con­cert by Scot­tish band Snow Pa­trol at The Palais.

Fu­tur­is­tic fa­cial recog­ni­tion tech­nol­ogy that al­lows fans to walk into events such as AFL matches and con­certs with­out a ticket, record­ing their en­try dig­i­tally, is also be­ing tri­alled.

In a boost to se­cu­rity amid global ter­ror fears, the fa­cial recog­ni­tion tech­nol­ogy could alert se­cu­rity if crim­i­nals show up at venues, de­tail who is sit­ting in ev­ery seat and stop en­try if IDs don’t match.

Tick­et­mas­ter and event pro­moter Live Na­tion are test­ing the tech­nol­ogy, which can iden­tify peo­ple in half a sec­ond, in the US, where Ver­i­fied Fan is al­ready in use.

Tick­et­mas­ter Aus­tralia man­ag­ing di­rec­tor Maria O’Con­nor said the “fan-first’’ tech­nol­ogy would help limit the sec­ondary tick­et­ing mar­ket, which rips off con­sumers.

“This should be the first of many cam­paigns work­ing with artists and pro­mot­ers in the mar­ket to en­sure tick­ets are go­ing into the hands of gen­uine fans, and not bots or scalpers,” she said.

Snow Pa­trol fans can register for tick­ets, be ver­i­fied and sent a one-off ac­cess code to un­lock their pur­chase with­out hav­ing to race bots and scalpers un­der the new model.

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