New tech to stop scalpers
NEW technology to protect Australians from online ticket scalpers will today be unveiled in a bid to stop fans being ripped off for seats at sport, music and major events.
Verified Fan technology will be used in Australia for the first time to protect fans from scalper bots that scoop up vast numbers of tickets for touts to sell at inflated prices.
Ticketmaster will use the technology for an August concert by Scottish band Snow Patrol at The Palais.
Futuristic facial recognition technology that allows fans to walk into events such as AFL matches and concerts without a ticket, recording their entry digitally, is also being trialled.
In a boost to security amid global terror fears, the facial recognition technology could alert security if criminals show up at venues, detail who is sitting in every seat and stop entry if IDs don’t match.
Ticketmaster and event promoter Live Nation are testing the technology, which can identify people in half a second, in the US, where Verified Fan is already in use.
Ticketmaster Australia managing director Maria O’Connor said the “fan-first’’ technology would help limit the secondary ticketing market, which rips off consumers.
“This should be the first of many campaigns working with artists and promoters in the market to ensure tickets are going into the hands of genuine fans, and not bots or scalpers,” she said.
Snow Patrol fans can register for tickets, be verified and sent a one-off access code to unlock their purchase without having to race bots and scalpers under the new model.