Gro­cery de­liv­ery ramps up


TIME-poor Aus­tralians are rush­ing to have their gro­ceries de­liv­ered in un­der two hours in new ex­press ser­vices.

As com­pe­ti­tion among the su­per­mar­kets gets fiercer, par­tic­u­larly ahead of Coles spin­ning off from Wes­farm­ers next month, ex­press de­liv­ery ser­vices are the lat­est bat­tle­ground to lure new con­sumers.

Shop­pers us­ing ex­press ser­vices can get their se­lected gro­ceries sent to their of­fice, busi­ness or home.

Su­per­mar­ket gi­ant Wool­worths be­gan of­fer­ing an ex­press ser­vice in Syd­ney last year and its suc­cess has re­sulted in it be­ing ex­panded across the coun­try.

Cus­tomers within 4km of su­per­mar­kets of­fer­ing the ser­vice can or­der up to 30 items and have to pay a $19 de­liv­ery fee to have them brought to their cho­sen desti­na­tion.

Wool­worths’ gen­eral man­ager for dig­i­tal in­no­va­tion Faye Il­han said it all came down to busy cus­tomers need­ing help with their shop­ping.

The ser­vice is avail­able in Mel­bourne sub­urbs in­clud­ing Bal­wyn, Carnegie, Fitzroy, Mid­dle Brighton and South Yarra.

Ri­val su­per­mar­ket Coles has also joined forces with on­line jobs ser­vice Air­tasker to have a cus­tomer’s shop­ping de­liv­ered within a few hours or the same day.

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