Grocery delivery ramps up
TIME-poor Australians are rushing to have their groceries delivered in under two hours in new express services.
As competition among the supermarkets gets fiercer, particularly ahead of Coles spinning off from Wesfarmers next month, express delivery services are the latest battleground to lure new consumers.
Shoppers using express services can get their selected groceries sent to their office, business or home.
Supermarket giant Woolworths began offering an express service in Sydney last year and its success has resulted in it being expanded across the country.
Customers within 4km of supermarkets offering the service can order up to 30 items and have to pay a $19 delivery fee to have them brought to their chosen destination.
Woolworths’ general manager for digital innovation Faye Ilhan said it all came down to busy customers needing help with their shopping.
The service is available in Melbourne suburbs including Balwyn, Carnegie, Fitzroy, Middle Brighton and South Yarra.
Rival supermarket Coles has also joined forces with online jobs service Airtasker to have a customer’s shopping delivered within a few hours or the same day.