THE MAKE-UP INDUSTRY HAS GROWN IN LEAPS AND BOUNDS OVER A NUMBER OF YEARS, AND SOCIAL MEDIA SEEMS TO HAVE PLAYED A FAIRLY HEFTY HAND IN ITS RISE.
If you scroll through Facebook for five minutes, chances are you’ll stumble across a make-up tutorial, product or some kind of post about it.
Gone are the days when ‘dolling yourself up’ was just a little mascara and a bit of powder.
Now, there’s contouring, highlighting, colour correcting, priming and every colour palette under the sun. So, how did this come to be? “The internet helps show off heaps of new trends,” says Highfields make-up artist Tegan Radford of Tegan Radford Beauty.
“In my opinion, social media, Youtube, the popularity of celebrity reality TV and the ease of purchasing make-up online have all contributed to the growth of the make-up industry.
“I also believe that a lot of people now want the freedom and flexibility to work for themselves and the creative, fun nature of make-up artistry makes it a very desirable career choice.”
A lot of women say they wouldn’t have had their make-up professionally done 10 years ago for anything other than their wedding, and now it’s a common occurrence for women to get the expert touch for regular events.
Tegan believes that social media and Youtube has a lot to do with this.
“I often see some incredible before and afters that really highlight what can be achieved with make-up,” she says.
“Not only that, some women want to look amazing for a special occasion but don’t know where to start, or simply don’t have the products and would prefer to have a professional do it.
“It’s a special treat for a lot of women and they find it very relaxing having their make-up done by someone else.”
Toowoomba make-up artist Tennielle Copson agrees.
“Make-up is a way to creatively express oneself,” she says.
“In daily life you might be restricted by uniform, but it’s a little way to add colour and personality.
“Alongside this, it’s a confidence builder.”
Nikkie De Jager of Nikkietutorials has become a worldwide beauty phenomenon from Youtube, clocking up 7.5 million followers on her channel.
Her rise to international fame started from filming her first make-up tutorial on a digital camera in a cardboard box.
While Nikkie did receive some training after becoming a Youtube sensation, she has worked on magazine spreads, beauty columns, and is now a freelance hair and make-up artist.
There are no formal qualifications required to be a freelance make-up artist.
“A certification is highly recommended,” Tegan says.
“This may not be true for other, specialised, areas of make-up and some employers may ask for specific qualifications.
“For freelance make-up artistry, a good make-up course will help immensely as you will learn to work with different eye shapes, skin types, kit hygiene and basic business fundamentals.”
The rise in the imaginative, artistic and creative side of make-up artistry has added variety to the mix of natural looks that women wear on a day-to-day basis, and, as such, has widened the market.
“The imaginative side of make-up has always been there but the likes of Instagram and Youtube have taken things to another level,” Tegan says.
“Make-up has become a creative outlet for a lot of people – you can be as wild and wonderfully creative as you like – in fact, the more imaginative the better.
“However, the natural look still holds strong; thick natural eyebrows, bright under eyes and flawless glowing skin is a very common look found in magazines.”
With the artistic and creative rise of make-up artistry firmly planted, collaboration with other creatives is developing.
Photographers, designers, art directors, models and other beauty specialists are constantly working together to create the perfect look – and it’s not easy.
“It’s usually a collaborative process and depends on the nature of the brief and who is delivering it,” Tegan says.
“If it’s the designer, I will work in contact to get a feel for their collection.
“I usually work very closely with the hair stylists as the hair and make-up combined really need to tie together.”
Tegan finds the best thing about make-up is the confidence it gives people.
“As an aspiring make-up artist starting their own business and gaining independence, or as a client who leaves feeling like million dollars, it gives people so much confidence,” she says.