I Remember When...
DO you remember when you would call into the local agency and collect your weekly realtor magazine?
It was in black and white and in it you could find all real estate agencies that were members of REIWA (Real Estate Institute of WA).
They were delivered to the office where I started my career back in 1987. Well, a lot has changed now. I remember seeing my first fax come through to finish off a contract we did up in the Hills. I also remember I had a client in Dampier who had to send a telegram to accept an offer we had on his property.
Over the past 30 years the internet has been the big changer.
The weekend newspapers used to be the bulk of advertising and people would come into your office to find out about properties.
That still happens but it feels very different because of the internet. The thing that will never change is natural trust and the feeling you are being listened to and understood.
Now we as agents are currently being disrupted, with internet companies claiming they can get the best agency and fees for the public.
I get these companies trying to refer business to me all the time and it is funny they claim it is free to the public, yet want a referral fee from the agency. They won’t tell you who it is until you sign to agree to pay a fee and then we find out it’s someone we have known for years who mentioned our name to them.
Now these companies (portals) have never been to our offices, never met our staff and certainly have no idea of our ethics, yet they are recommending the public to agents they have never met or know nothing about. We also have overseas agencies offering supposedly low fees but I have found out they get paid no matter what.
Good agents have real people skills and make deals come together.
After 30 years, I might be a bit biased but I am seeing some very ordinary things happening now.
If you have any memories like mine, email memories@ realestateplus.com.au.