I Re­mem­ber When...

Hills Gazette (Kalamunda) - - RESIDENTIAL - - Mil­ton Ren­dell, chief ex­ec­u­tive of­fi­cer

DO you re­mem­ber when you would call into the lo­cal agency and col­lect your weekly real­tor mag­a­zine?

It was in black and white and in it you could find all real es­tate agen­cies that were mem­bers of REIWA (Real Es­tate In­sti­tute of WA).

They were de­liv­ered to the of­fice where I started my ca­reer back in 1987. Well, a lot has changed now. I re­mem­ber see­ing my first fax come through to fin­ish off a con­tract we did up in the Hills. I also re­mem­ber I had a client in Dampier who had to send a tele­gram to ac­cept an of­fer we had on his prop­erty.

Over the past 30 years the in­ter­net has been the big changer.

The week­end news­pa­pers used to be the bulk of ad­ver­tis­ing and peo­ple would come into your of­fice to find out about prop­er­ties.

That still hap­pens but it feels very dif­fer­ent be­cause of the in­ter­net. The thing that will never change is nat­u­ral trust and the feel­ing you are be­ing lis­tened to and un­der­stood.

Now we as agents are cur­rently be­ing dis­rupted, with in­ter­net com­pa­nies claim­ing they can get the best agency and fees for the pub­lic.

I get th­ese com­pa­nies try­ing to re­fer busi­ness to me all the time and it is funny they claim it is free to the pub­lic, yet want a re­fer­ral fee from the agency. They won’t tell you who it is un­til you sign to agree to pay a fee and then we find out it’s some­one we have known for years who men­tioned our name to them.

Now th­ese com­pa­nies (por­tals) have never been to our of­fices, never met our staff and cer­tainly have no idea of our ethics, yet they are rec­om­mend­ing the pub­lic to agents they have never met or know noth­ing about. We also have overseas agen­cies of­fer­ing sup­pos­edly low fees but I have found out they get paid no mat­ter what.

Good agents have real peo­ple skills and make deals come to­gether.

Af­ter 30 years, I might be a bit bi­ased but I am see­ing some very or­di­nary things hap­pen­ing now.

If you have any mem­o­ries like mine, email mem­o­ries@ realestateplus.com.au.

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