Date to beat de­men­tia

Hills Gazette (Kalamunda) - - NEWS -

MAIDA Vale model Pamela Jack­son in­vited her peers to pose for a 1940s-themed cal­en­dar to raise funds for Alzheimer’s WA.

The theme of the cal­en­dar re­flects the hey­day of women in nurs­ing homes, many of whom are liv­ing with Alzheimer’s and other de­men­tia-re­lated ill­nesses.

The cal­en­dar was launched at a high tea event on Sun­day at Crown Tow­ers Bur­swood.

Alzheimer’s WA es­ti­mates there are more than 39,600 peo­ple liv­ing with de­men­tia in WA and without a med­i­cal break­through that num­ber is es­ti­mated to reach 69,000 by 2050.

Aged care provider Rose­wood hopes to raise aware­ness of early on­set de­men­tia in younger women by sup­port­ing the fundrais­ing drive.

The Academy award-win­ning 2014 film Still Alice, which tells the story of a lin­guis­tics pro­fes­sor di­ag­nosed with fa­mil­ial Alzheimer’s dis­ease shortly af­ter her 50th birth­day, in­spired the theme.

“I re­mem­ber sit­ting in the cinema think­ing ‘this is a wo­man around my age sud­denly learn­ing to live with such a de­bil­i­tat­ing and lifechang­ing ill­ness’,” Ms Jack­son said.

“It re­ally hit home. I had to do some­thing. It res­onated so deeply with me.”

Ms Jack­son, who has had rel­a­tives live with de­men­tia, en­listed the help of friends along with pho­tog­ra­pher David Broad­way to cre­ate the se­ries of pho­to­graphs.

Pro­ceeds from the cal­en­dar will be do­nated to Alzheimer’s WA. The cal­en­dars are avail­able to buy on­line from Alzheimer’s WA.

Picture: David Broad­way

Ber­nadette Bosanac, Ida Nei­drich and Pamela Jack­son.

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