To­day’s Se­nior­preneurs are ahead of the game ac­cord­ing to the Fu­ture State Re­port

Hills to Hawkesbury Living Magazine - - Local Politicians Say - by Sophie Hark­ness

Ac­cord­ing to the Fu­ture State Re­port: NSW 2056 re­leased yes­ter­day, the en­tre­pre­neur­ial se­niors of to­day are ahead of the game, and more should be look­ing at start­ing a small busi­ness as the age­ing pop­u­la­tion in­creases. In line with the re­port’s find­ings, re­cent re­search has shown this age group is the fastest grow­ing seg­ment of en­trepreneur­ship, which has led to the devel­op­ment of the term ‘se­nior­preneur’.

Some se­niors start their own busi­ness to over­come age dis­crim­i­na­tion, some do it be­cause their su­per­an­nu­a­tion is not enough, and many launch a busi­ness be­cause they aren’t in­ter­ested in re­tir­ing and see work as the key to ac­tive, healthy age­ing and re­main­ing en­gaged with the com­mu­nity. NSW res­i­dent Clive Wil­bra­ham found him­self in a pre­car­i­ous po­si­tion,

when at age 55, he left his IT job. “I sud­denly re­alised how hard it would be to get a job at my age”, he says, “I still had so much to of­fer, and didn’t see re­tire­ment as an op­tion”.

He started look­ing into small busi­ness fran­chises, pur­chased a Jim’s Pool Clean­ing fran­chise, and be­came the fran­chisor for the busi­ness in NSW.

Ten years later, Clive has built an in­cred­i­bly suc­cess­ful busi­ness, he is now fran­chisor for four Jim’s Pool Care fran­chises, as well as run­ning his own fran­chise. He is about to turn 66 and has no plans of giv­ing up work any time soon. With more of the pop­u­la­tion work­ing past re­tire­ment age, se­nior­preneurs like Clive help to change the stigma of se­niors in the work­force.

For fur­ther in­for­ma­tion or to speak with Clive Wil­bra­ham, please con­tact Kate Taperell, dm­cpr­me­dia | p: 02 9550 9207.

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