A DAY I N T H E L I F E O F AN EVENT PLAN­NER

As stylist and di­rec­tor (oh, and did we men­tion founder) of White Rab­bit Projects, Bree (Tay­lor) Gomberg is in the busi­ness of ‘WOW’. Bree works her magic be­hind the scenes to bring to­gether events with that cer­tain some­thing more. Join us as we chat with

HOORAY! - - QUOTABLE - WORDS BY KAREN ROSE

Ev­ery day is truly unique. One day we might be busy sourc­ing props or ma­te­ri­als for an up­com­ing event or photo shoot and the next we’re on-site in pro­duc­tion mode. Then there are days spent be­hind the desk punch­ing away at the key­board. Most evenings are spent meet­ing new clients and/or meet­ing with ex­ist­ing clients in our of­fices or on Skype (with in­ter­na­tional clients). You’ve been asked to style an event. What’s next? What’s your first step? Get as much in­for­ma­tion as pos­si­ble from the client, prefer­ably face-to-face or via Skype. The more in­for­ma­tion you can get from them, the bet­ter. Com­mu­ni­ca­tion is key, as is hon­esty and im­ages (from clients, to get an idea of their taste and style). Also, in the first meet­ing with a new client, I like to ask: ‘What are the three main things you want your guests to walk away say­ing af­ter they’ve left your event?’ Styling is not al­ways about the look; it’s about a feel­ing.

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