Al­ways judge a book by its cover

ImagineFX: Sci-fi & Fantasy Art magazine - - Sketchbook -

That old adage about never judg­ing a book by its cover? Ig­nore it. The cover is the most im­por­tant page of the book as far as you’re con­cerned and that’s no less the case in to­day’s world of ebooks and Kin­dle. “A book cover must grab the reader’s eye and con­vey at a glance the heart of the story in­side,” says renowned fan­tasy illustrator Todd Lock­wood. “The most im­por­tant thing is that it has a fo­cal point, what I call ‘the Star of the Paint­ing’ – the one sig­nif­i­cant el­e­ment or char­ac­ter that you see first, giv­ing the viewer a point of en­try into the illusion. This is usu­ally achieved by con­cen­trat­ing the most con­trast at that point in the im­age.”

A cover must grab the reader’s eye and con­vey at a glance the heart of the story in­side. It must have a fo­cal point

Called to dark­ness

Michal Ivan’s art for Pathfinder Tales: Called to Dark­ness is a great ex­am­ple of hav­ing what Todd Lock­wood calls

“The Star of the Paint­ing.”

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