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ImagineFX - - Zoë Mozert -

From col­lectible cards to cal­en­dars, Zoë Mozert cre­ated de­mand for her work among US servicemen Dur­ing World War II, Zoë’s art was used to raise the morale of Amer­i­can troops. Her paint­ings ap­peared on Mu­to­scope cards, which could be bought from vend­ing ma­chines. Oc­ca­sion­ally, such cards would have comic strips on them, but largely they of­fered a pin-up girl ac­com­pa­nied by a mild, saucy quip.

One of Zoë’s ef­forts fea­tures a girl in a see-through neg­ligee look­ing at the tele­phone, which clearly isn’t ring­ing. “There must be some­thing wrong with my line,” she thinks. In oth­ers, the model is do­ing some spu­ri­ous ac­tiv­ity nor­mally the domain of men at the time, due to the war ef­fort, such as scrub­bing a deck, cut­ting the lawn or do­ing some car main­te­nance. Or, they might merely be ad­just­ing their cloth­ing in re­veal­ing ways.

Each card was signed with her dis­tinc­tive mark, de­signed for her by ad­ver­tis­ing ex­ec­u­tive Doan Pow­ell. Af­ter the war, she con­tin­ued by paint­ing nudes for cal­en­dars that were sold via mail or­der by Brown & Bigelow. Men, many of whom had served and would have known her work from the cards, would take the cal­en­dars on stand­ing or­der ev­ery year to see her lat­est art­works. Both the cards and the cal­en­dars are still con­sid­ered prize col­lectibles.

July 2015

A doll-like glam­our girl ex­pe­ri­ences a sud­den strap fail­ure, as fre­quently oc­curred on Mu­to­scope pin-up cards painted in the 1940s. Cards like th­ese be­came

popular with US servicemen be­fore and dur­ing World War II, and Zoë’s name stuck in

their mem­ory. Fun, frol­ics and an­other bro­ken shoul­der strap. Note the ex­cel­lent anatomy on the

girl, but a bull that’s far less re­al­is­tic.

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