Todd Lock­wood

ImagineFX - - Imagine Nation -

On how Kick­starter is giv­ing

artists more con­trol

What’s your new Kick­starter pro­ject all about?

In the au­tumn I plan to run a Kick­starter for a book com­pil­ing over 20 years of my fan­tasy, science fic­tion and hor­ror art.

Why did you choose to crowd­fund the pro­ject?

I re­ceived an ad­vance for my first book, Tran­si­tions, pub­lished by Pa­per Tiger. They got into fi­nan­cial trou­ble and I made vir­tu­ally no money on that ven­ture. And I’ve heard other hor­ror sto­ries. I like the idea of artists be­ing able to con­trol their own prop­er­ties more fully. I could go with a tra­di­tional pub­lisher, but I’ll have more own­er­ship this way.

And why Kick­starter?

It’s the plat­form most peo­ple are fa­mil­iar with and I know many artists who have used it. I hope to learn from all of them.

What are the big­gest chal­lenges you’re fac­ing?

The dis­tri­bu­tion side of it will be dif­fer­ent. But I’m part­ner­ing with Grim Oak Press and Signed­page. com, who have ex­pe­ri­ence.

What ad­vice would you give oth­ers about to crowd­fund?

Re­search, re­search, re­search! Don’t for­get ship­ping costs, es­pe­cially in­ter­na­tional ship­ping costs.

Is crowd­fund­ing sus­tain­able?

I don’t know, but I hope it’s very sus­tain­able. I’m be­gin­ning to hear good things about Pa­treon, as well. Re­mov­ing the mid­dle­man isn’t al­ways best – there will be times when you want some­one with ex­pe­ri­ence to ab­sorb the body blows and pro­vide seed money. But art pub­lish­ing may not be one of those ven­tures any more.

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