Dar­ren Yeow

ImagineFX - - Reviews -

The cre­ator of the No­mad on spot­ting a gap in the mar­ket

Why did you make the No­mad?

Put sim­ply, I wanted to sketch away from the draw­ing ta­ble more easily. Sketch­ing in most places with­out a ta­ble is awk­ward and ended up be­ing an ex­pe­ri­ence that was more trou­ble than it’s worth, de­spite the surge of in­spi­ra­tion. Af­ter a par­tic­u­larly un­pleas­ant ex­pe­ri­ence, I looked online for a prod­uct that would help me to sketch on-the-go more easily, and found noth­ing that matched my re­quire­ments.

What was the Kick­starter process like?

I was to­tally un­aware of what was re­quired to man­u­fac­ture a qual­ity prod­uct, sell the idea to peo­ple, and de­liver that prod­uct to each cus­tomer. I was a self-taught con­cept artist in video games and advertising – what on earth did I know about man­u­fac­tur­ing and re­tail­ing prod­ucts? One thing that was ob­vi­ous to me be­fore I started putting money into the pro­to­type phase was that I wouldn’t be able to bankroll the whole process my­self. I think it had taken about six pro­to­types and prob­a­bly eight months or more be­fore I got to the model that I fi­nally filmed for the Kick­starter cam­paign.

Did you face any chal­lenges?

Time was dwin­dling quickly, peo­ple were be­com­ing im­pa­tient and money was be­gin­ning to run very low. I had to dig into my tax money to keep food on the ta­ble and the pro­to­type de­vel­op­ment churn­ing. I fi­nally un­der­stood the phrase “fail­ure is not an op­tion” – it re­ally wasn’t any­more. This Kick­starter had to work, oth­er­wise I wouldn’t have enough money to pay my tax bill or any­thing else, and my wife and my child would suf­fer for my overzeal­ous­ness. De­spite all the in­sane chal­lenges, this has been the most pos­i­tively trans­for­ma­tive pe­riod in my life, both pro­fes­sion­ally and per­son­ally.

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