On how Kickstarter is giving artists more control
What’s your new Kickstarter project all about?
In the autumn I plan to run a Kickstarter for a book compiling over 20 years of my fantasy, science fiction and horror art.
Why did you choose to crowdfund the project?
I received an advance for my first book, Transitions, published by Paper Tiger. They got into financial trouble and I made virtually no money on that venture. And I’ve heard other horror stories. I like the idea of artists being able to control their own properties more fully. I could go with a traditional publisher, but I’ll have more ownership this way.
And why Kickstarter?
It’s the platform most people are familiar with and I know many artists who have used it. I hope to learn from all of them.
What are the biggest challenges you’re facing?
The distribution side of it will be different. But I’m partnering with Grim Oak Press and Signedpage.com, who have experience.
What advice would you give others about to crowdfund?
Research, research, research! Don’t forget shipping costs, especially international shipping costs.
Is crowdfunding sustainable?
I don’t know, but I hope it’s very sustainable. I’m beginning to hear good things about Patreon, as well. Removing the middleman isn’t always best – there will be times when you want someone with experience to absorb the body blows and provide seed money. But art publishing may not be one of those ventures any more.