Redefining a mythological creature
The idea is key, so this is what you should focus on when you start a design. Put down a couple of sketches to generate different approaches. Usually I produce my best results after I’ve got the initial ideas out of my head. Here I draw a mutant Medusa and a sci-fi Medusa. Value and shape is something you need to always have an eye on. You should even write it on a piece of paper and stick it to your wall in front of your desk! Both should be optimised to a point where it’s interesting to look at, even from greater distance or with no shading at all. I add colour and put my Medusa in an environment I imagine she would dwell in. To add visual interest I play with a spotlight. If your illustration is all about design in a production pipeline you shouldn’t have fancy light and very dark areas, for maximum readability.