Make the effort to find the hook
When striving to create something original it’s important to think about what makes your design truly unique. In the age of Facebook, Tumblr and Pinterest, art and inspiration is easily available online and as a result easily imitated. This makes striving for something that’s never been seen before that much more important – and difficult.
In this piece, Fire Fighter 2025, I was going for a sleek sci-fi mech that’s able to carry enough fire extinguishing materials for the largest of fires, but also be manoeuvrable enough to get into hard-to-reach areas. I wanted the firefighting theme to be instantly recognisable so I kept the fire truck red a dominant colour to help convey that idea across. Whether it’s the idea, the shape or just the colour, it’s important to think about what your hook is.