Stu­dio pro­file

How 2Minds re­ally do think alike at this Brazil­ian stu­dio.

ImagineFX - - Contents -

he small con­cept art and il­lus­tra­tion stu­dio 2Minds didn’t get overe­lab­o­rate when com­ing up with a name. Why be need­lessly fancy when some­thing sim­ple works just fine? The stu­dio is the mar­riage of two minds, those of Brazil­ians Thi­ago Lehmann and Luiza McAl­lis­ter. The pair have been work­ing to­gether since 2010, their con­trast­ing mix of styles and skills aid­ing each other. When they were in­terns at a de­sign stu­dio they de­cided they’d like to il­lus­trate to­gether.

The cou­ple quickly es­tab­lished a thriv­ing home stu­dio, with global clients in­clud­ing ma­jor ad­ver­tis­ing firms, as well as con­cept pieces, game art and fan art. “The ini­tial re­sults were be­yond our ex­pec­ta­tions,” says

TLuiza. “Be­cause our styles were re­ally dif­fer­ent, we kept our­selves mo­ti­vated by com­par­ing the re­sult­ing stud­ies ev­ery day.” “Af­ter a cou­ple of months the first client con­tacted us and we’ve been work­ing non-stop ever since. We dis­cov­ered that in com­bin­ing each of our strengths the re­sults are unique. It also helped us to work faster and im­prove the qual­ity of our de­signs, since we are each other’s art di­rec­tor for ev­ery pro­ject we do – and we are highly de­mand­ing art di­rec­tors with each other!”

Al­though the stu­dio only com­prises the pair, they rely on a ros­ter of skilled part­ners to help out on more com­plex projects. This is re­flected in the stu­dio’s port­fo­lio, which dis­plays a wide range of styles and ex­ci­sions – they are masters of mul­ti­ple art forms.

keep­ing it sim­ple

Be­ing a sim­ple ar­range­ment does have fur­ther up­sides: it means the pair can be ab­so­lutely clear in what work they take on and what they pass on, as Thi­ago ex­plains: “We only work on things we are pas­sion­ate about. And we’re al­ways try­ing to im­prove.” This con­stant search­ing to im­prove and in­no­vate is a fur­ther strand of the stu­dio’s port­fo­lio. Within it you’ll find client projects mixed with per­sonal work. All of it dif­fer­ent, in­ter­est­ing and bril­liantly ex­e­cuted. “We love cre­at­ing and de­vel­op­ing our own projects,” says Thi­ago. “We try to bring new stuff to the ta­ble – dif­fer­ent me­dia, dif­fer­ent styles, dif­fer­ent point of view. Our per­sonal projects keep us mo­ti­vated and help us im­prove our per­for­mance in free­lance jobs. We’re cre­at­ing new tech­niques all the time to achieve the re­sults our clients ex­pect.”

The stu­dio re­cently worked with Riot Games Brazil on the Jun­gle Hunt­ing Sea­son pro­ject for League of Leg­ends. They were also com­mis­sioned by Alderac

We are each other’s art di­rec­tor – and we’re highly de­mand­ing art di­rec­tors!

En­ter­tain­ment Group, pro­duc­ing two decks of the new ex­pan­sion It’s Your Fault, four decks for the Pretty Pretty Smash Up ex­pan­sion, as well as all the art­work for the up­com­ing game Love Let­ter.

“Pre­vi­ously we worked with Arka­dium, cre­at­ing con­cept art and char­ac­ter art for the Tap­tiles Saga game. We also worked with Zom­bie Stu­dio, con­tribut­ing to their ad­ver­tis­ing con­cept art projects and also de­vel­op­ing a big pro­ject for Danone Latin Amer­ica’s Danon­inho Dino City.”

one big con

In 2014 2Minds cre­ated its first art book, called Pro­fun­dus, a tra­di­tional il­lus­tra­tion con­cept of oceanic crea­tures. For the launch cam­paign they also painted two acrylic pieces and two dig­i­tal posters. All 250 sold out when the stu­dio at­tended the first in­stal­la­tion of Brazil’s Comic Con Ex­pe­ri­ence. The goal for the pro­ject was to ex­plore tra­di­tional tech­niques in­stead of their day-to-day dig­i­tal work – and they man­aged that with aplomb.

In De­cem­ber 2015, 2Minds pub­lished its first comic book, Plumba. The pro­ject com­pared the pair’s de­sire to com­bine a tra­di­tional ad­ven­ture story with high­def­i­ni­tion work, de­vel­op­ing dif­fer­ent con­cepts and styles for each chap­ter. The fi­nal re­sult is a comic book that feels like a con­cept art book.

In terms of work­flow, the pair are highly struc­tured to the point of be­ing strict – sur­pris­ing given the in­stan­ta­neous and free flow­ing na­ture of their work. “We usu­ally start with a lot of thumb­nails and sketchy sil­hou­ettes – try­ing to un­der­stand the shapes and dy­nam­ics we need to build the il­lus­tra­tion,” says Luiza. “We send th­ese to the client, so they can par­tic­i­pate in the whole pro­ject. Ev­ery de­ci­sion is shared.

“This first ex­per­i­men­tal phase re­ally de­pends on the client’s di­rec­tions. We start with va­ri­ety and try to nar­row it down, de­pend­ing on client feed­back. Some di­rec­tors change their minds when they get a chance to see a dif­fer­ent an­gle of some­thing they al­ready had in mind. This process al­low us to par­tic­i­pate more ac­tively in the cre­ation process, in­stead of just fol­low­ing or­ders.”

Af­ter the cen­tral con­cept is agreed, the pair split the work into two phases. Thi­ago is re­spon­si­ble for the con­cep­tual ideas. He sketches all projects and creates the fi­nal lay­out and line art for each piece. Luiza de­cides the colour schemes and paints and ren­ders all fi­nal art – and does the ma­jor­ity of client com­mu­ni­ca­tion.

liv­ing the dream

In terms of the fu­ture, both Thi­ago and Luiza are con­tent to see what de­vel­ops nat­u­rally rather than striv­ing af­ter a fiveyear-plan. “Since we are a cou­ple, our goals are sim­i­lar and hap­pily we are aligned with what we are ex­pect­ing for the fu­ture!” says Luiza. “We are re­ally happy with what we’ve achieved over the past cou­ple of years.

“We hope that in the next cou­ple of years we can still work with board games and dig­i­tal games and keep the per­sonal work up to date. The dream is to keep work­ing with the in­de­pen­dent things we love – and maybe get some money in the process!”

The dream is to work with things we love – and maybe get money in the process!

Be­hold, one of the cute but fear­some Pet War­riors!

One of sev­eral char­ac­ters 2Minds cre­ated for its Pro­fun­dus art book of tra­di­tional il­lus­tra­tions.

Where the magic hap­pens: 2Minds’ stu­dio space is a place of both dis­ci­pline and spon­tane­ity.

Blue is an­other char­ac­ter 2Minds cre­ated with Riot Games for League

of Leg­ends.

Do you give me a stroke or not? An­other of 2Minds’ Pet War­riors.

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