Ensure your design match your keywords
1 Begin with silhouettes, drawn small and quickly. The idea here is to not get bogged down with detail too early on. Just knock out as many as you can, as fast as you can. Then start curating the things you’ve come up with to see if they fit the list of adjectives you wrote down earlier.
2 Once you have some ideas, it’s time to pick out the ones that appeal to you the most and start fleshing them out. I generally switch to a middle value and paint on top of the thumbnail silhouettes, trying out different smaller shapes inside the large ones. Eventually I add lines.
3 Now figure out a colour scheme. It helps to work in layers for this part, because then you can just adjust the hue and saturation easily. Use colours for their value. Ultramarine is inherently dark, so don’t put it next to a lot of yellow or your new address will be in Contrast City.