Re­vis­ing the Revenant

ImagineFX - - Imagine Nation | Artist Q & A -

Hugo Martin re­veals how the art team revisited one of the iconic crea­ture de­signs from the orig­i­nal “The Revenant was pure rock ‘n’ roll – you would find him on the cover of a heavy metal al­bum. He has a tongue in cheek qual­ity too and we felt he made you smile – we wanted the 2016 Revenant to have those qual­i­ties. In the be­gin­ning he looked much more se­ri­ous. In some of the first sketches he’s more slick, like the F22 of de­mons. It didn’t feel right to us, didn’t read like the Revenant or like a Doom de­mon, so Alex Palma con­tin­ued to sketch. We started to look more closely at heavy metal al­bum cov­ers from the 80s. There was a comic book qual­ity those im­ages had that we wanted to in­fuse into our de­sign. There’s a whiz-bang, awe­some fac­tor with the look of all the de­mons that’s very much present in the fi­nal Revenant de­sign. He rep­re­sents ev­ery­thing Doom is about. Alex re­ally landed on some­thing spe­cial with the de­sign as it cap­tures the crazy spirit we were striv­ing for. This won­der­ful fi­nal de­sign ended be­ing one of the core el­e­ments in our mar­ket­ing cam­paign in Doom, a tes­ta­ment to the great work done by Alex and the team.”

Hugo and the team felt ev­ery­thing about The Revenant “was pure rock ‘n’ roll”.

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