Analysing your brief

ImagineFX: Sci-fi & Fantasy Art magazine - - In Depth Star Citizen Vehicle -

The first part of any de­sign process is to un­der­stand the brief. If the art direc­tor can sup­ply any key words, so much the bet­ter, and try to find out what has been done be­fore you got the job. I tend to make a short list of key words, ad­jec­tives, the style the art direc­tor’s af­ter, and any­thing else that will in­form my de­sign. At this stage I pre­fer us­ing words in­stead of im­ages so I don’t nar­row things down too early. This check­list will be the back­bone for the rest of my de­sign.

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