6 Map­ping out the scene

ImagineFX - - Workshops -

I like to think of il­lus­tra­tions as hav­ing a route, in­clud­ing an en­try and exit point, that’s de­ter­mined by the artist. In a su­per­mar­ket, the lay­out is de­signed so that im­pulse buys are given greater promi­nence than es­sen­tial pur­chases. If a su­per­mar­ket can do it, why not an artist? Of­fer­ing a route into an im­age en­ables the viewer to read it quickly – and makes it harder for them to walk away from the tempt­ing of­fer of your art! For ex­am­ple, a spi­ral com­po­si­tion cre­ates a hi­er­ar­chy of the el­e­ments on dis­play that can be in­ter­preted in a mat­ter of sec­onds.

If a su­per­mar­ket can do it, why not an artist? A route into an im­age lets the viewer read it quickly

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