6 Mapping out the scene
I like to think of illustrations as having a route, including an entry and exit point, that’s determined by the artist. In a supermarket, the layout is designed so that impulse buys are given greater prominence than essential purchases. If a supermarket can do it, why not an artist? Offering a route into an image enables the viewer to read it quickly – and makes it harder for them to walk away from the tempting offer of your art! For example, a spiral composition creates a hierarchy of the elements on display that can be interpreted in a matter of seconds.
If a supermarket can do it, why not an artist? A route into an image lets the viewer read it quickly