1 The shape: who’s your au­di­ence?

ImagineFX - - Workshops -

Ask yourself: who am I try­ing to scare? Your an­swer de­fines your au­di­ence, which helps set your imag­i­na­tion bound­aries. This is pri­mar­ily about age. As we age thresh­olds are raised. For teenagers, know­ing the witch plans to cook Hansel and Gre­tel isn’t enough. We’ve got to see a chop­ping block and bloody cleaver.

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