3 The scare: how are they vulnerable?
You know the Sesame Street song, One of These Things... (is Not Like the Other)? This is the opposite. The thing that’s different leaps out at us. Our eyes are drawn to things that frighten us – it’s programming from our biological past. “That’s not a hummock of grass, it’s the mane of a lion, you idiot! RUN!” The Scare establishes a baseline for the menace. The Shiver is a shark’s fin in the distance. The Scare is seeing the shark from underwater 30 yards away.