8 Mixing and matching
Another method for bringing horror to the ordinary is to blend elements that don’t normally belong together. Pyramid Head from Silent Hill is a great example. The Borg from Star Trek are another. Don’t limit yourself. Dig on the internet for good reference, then put everything up in front of you and draw some striking visual connections. Note how HR Giger’s Alien design references modern industrial design in the details of torso, arms and legs.