10 De­cid­ing on a theme

ImagineFX - - Workshops -

How wild should your de­signs be? It de­pends on the vibe the client wants. Sub­tle forms of hor­ror call for care­ful blend­ing of vis­ual el­e­ments. Con­trast the revenant from The Woman in Black (which fit­ted with the un­der­stated at­mos­phere of Ed­war­dian Eng­land) with Franken­stein’s Army, which had some of the most bizarre monster de­signs seen in years. A theme is a spine for a project in the same way a value struc­ture is the spine for a good work of art.

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