10 Deciding on a theme
How wild should your designs be? It depends on the vibe the client wants. Subtle forms of horror call for careful blending of visual elements. Contrast the revenant from The Woman in Black (which fitted with the understated atmosphere of Edwardian England) with Frankenstein’s Army, which had some of the most bizarre monster designs seen in years. A theme is a spine for a project in the same way a value structure is the spine for a good work of art.