9 Think outside the box
Can objects be made horrific? What about machines or buildings? Anything can be made to appear scary. Don’t believe me? Google the Paris Catacombs, Beelitz-Heilstätten Hospital, or Pripyat. Decay and defacement help to make a place creepy, but with places such as Pripyat you’re aware something terrible must have happened there even if you don’t know anything about the Chernobyl disaster. It’s all in how you choose to depict the subject. Zdzisław Beksiński’s cathedrals are terrifying. I wouldn’t touch the puzzle-box from Hellraiser if you paid me a billion dollars. It’s not just the story behind these two examples that frightens. The intended fear was consciously used to sculpt the design.