ImagineFX

Titus Lunter

The artist on how industry time constraint­s force his hand

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How common do you think it is for an artist to use other people’s images, in techniques such as photobashi­ng?

I guess it really depends on the industry. But in the film industry it mostly comes from the very quick turnover times asked of concept artists. The ability to produce highly realistic images within just two to four hours is made possible by using photos. There simply isn’t the time to paint and render absolutely everything.

Why do you think some consider this to be not proper art, or even deceptive?

It’s apples and oranges, really, since concept art isn’t an end product, whereas other forms are. Concept art is functional. We're not trying to make things to hang in a museum, or pieces with a deeper meaning. We’re trying to deliver a product and deliver it on time. We’re a support role and should be seen as such – even though we’re all artists and we all want to make great and beautiful work.

What do you see as the line that should not crossed, both legally and morally?

It depends on how the art is ultimately going to be used. If it’s internal and you have 30 minutes to make something that needs to look super-real for a presentati­on, you sometimes don’t have a choice. It doesn’t feel good and you don’t want to do it, but you’re there to convey an idea. That’s all. Not to make pretty pictures. But anything you want to have published or that you want to show to the world – that has to be yours, using stock photos and nothing else. But most of all, you have to be respectful.

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