VHS Video Cover Art
Be Kind, Rewind Be prepared for an unfettered deluge of nostalgia for those long-forgotten days of the eye-catching video cassette case
the youth of the 1980s lurked in video shops, eyes keenly scanning wall after wall of screaming cover designs, each tape begging to be watched, rewound and returned.
The changeable artistry of hordes of video cover designers provides food for thought for anyone with an eye for commercial design, but let’s be honest here: more copies of this book are going to be sold in the spirit of camp nostalgia than as a sincere respect for the kind of artist who came up with, say, the saucy tableau for forgotten erotic comedy Oddballs.
From the gaudy to the tawdry, the overblown to the downright tacky, this book has it all. The art is presented without comment as high-quality scans, but sometimes it’s good to let no-holds barred imagery do all the talking. In his introduction, editor Thomas Hodge says he “based this collection purely on artistic merit”. How big was the reject pile, we wonder…
It’s telling that the book’s creators are too young to have worked in the industry at the time, making this more of a hipster love letter to a defunct format than a retrospective on behalf of the artists themselves. Having said this, it’s touching that most of the original designers have been tracked down and credited. Movie geeks over 30 will flip for this.
Mirrored shades, sweaty muscles and a no-nonsense expression reveal all you need to know about The Enforcer II.