Make the ef­fort to find the hook

ImagineFX - - Artist Insight Mech Designs -


When striv­ing to cre­ate some­thing orig­i­nal it’s im­por­tant to think about what makes your de­sign truly unique. In the age of Face­book, Tum­blr and Pin­ter­est, art and in­spi­ra­tion is eas­ily avail­able on­line and as a re­sult eas­ily im­i­tated. This makes striv­ing for some­thing that’s never been seen be­fore that much more im­por­tant – and dif­fi­cult.

In this piece, Fire Fighter 2025, I was go­ing for a sleek sci-fi mech that’s able to carry enough fire ex­tin­guish­ing ma­te­ri­als for the largest of fires, but also be ma­noeu­vrable enough to get into hard-to-reach ar­eas. I wanted the fire­fight­ing theme to be in­stantly recog­nis­able so I kept the fire truck red a dom­i­nant colour to help con­vey that idea across. Whether it’s the idea, the shape or just the colour, it’s im­por­tant to think about what your hook is.

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