Because you’re worth it
Cheap labour Can it pay to work for free, or do you risk undervaluing yourself? Alice Pattillo sees if artists are being exploited for exposure
It’s common these days, to prove yourself through unpaid work. Sometimes this can mean work experience within a company, other times it can be an unpaid commission or two. It’s important to be able to identify such assignments that are opportunities that can lead to employment, earnings and exposure – and when you’re simply being taken advantage of.
When it comes to commissions and unpaid work, 2000 AD artist Tom Foster says, “There are three questions you should always ask yourself: who’s asking, for how much, and why? The ‘who’ is important because that tells you how much exposure, if any, you’re going to get and of what kind.”
Full-time freelance artist Noah Bradley is highly sceptical of any promised exposure, “Ninety nine per cent of the time, when someone brings up exposure in any offer, they don’t really have any exposure to give you.” And Tom agrees, saying that if the client is respected and has a large audience, it may be worth your while, but he makes the observation that such companies would rarely ask you to work for free.
Artist Peter Mohrbacher takes a stronger view, highlighting the disparity of the exposure argument. “When someone else is sharing your work for their own gain, that’s when you’re providing the most value to them. The highest exposure gigs should typically be the highest paying.”
Peter’s opinion is that in-house work experience must benefit you as much as your employer. “Whenever I hire an intern, I always make sure I’m providing more to them than they are providing me,” he explains. “That’s why being an intern can be so valuable, because it’s the one time when you’re working for someone
What was an opportunity to grow your portfolio instead becomes an exercise in enduring horrible pay
where the flow of value is reversed. With my own interns, when they start providing more value to me than I’m giving them, I hire and start paying them.”
“Don’t do work in exchange for nothing,” says freelance illustrator and designer Angela Schmer, who believes that pay doesn’t have to mean money, but it has to be something really worth your while. “You must ensure you’re getting something of value, whether that’s in the form of money or something else.”
concern over nominal fees
Yet sometimes even jobs with clearly defined exposure and payment can be exploitative. “The idea that being paid a nominal fee covers the lifetime value of a piece of iconic art feels generally false to me,” says Peter. “It’s the right fit for some people’s businesses and it’s necessary for some jobs, but it’s too widely abused within the fantasy art industry.”
Noah feels that sometimes free work can be preferable, and that many companies underpay their artists. In a recent blog by the artist, he figured that many large companies are paying $100 per commission, which would equate to a shocking $3.50/ hour in earnings. He believes that the moment money enters the equation, control is no longer in your hands. Your rights to the work begin to disappear and client demands become the only thing that matters. “What was an opportunity to grow your portfolio instead becomes an exercise in enduring horrible pay,” he says. Nonetheless, Noah would never sign over any image rights without an exchange of money, and Kiri Leonard, a freelance illustrator, agrees: “I don’t think it’s fair to lose your rights, yet it’s common practice. I know some gaming companies have started letting the artists retain some rights - being able to sell prints, etc, and I hope to see more companies adopt that.” It’s certainly the template that ImagineFX has worked on since its begining.
With all the technologies and resources of the modern world, it’s unnecessary to have to carry out new work for free and not maintain the rights to your images. “Exposure is better gained through posting on sites such as Reddit, Tumblr, Twitter and Instagram than by working for people for free,” says Peter.
Another way of achieving this is permitting publications to use existing work rather than
having to create exclusive pieces. “You’re not really being asked to do anything and you might get a bit of free publicity,” says Tom. “It might even increase the value of the original piece (if there is one) to buyers!”
Noah says free work can be great: “an opportunity to work with others, collaborate, grow your portfolio, and expand your skills.” But he maintains it’s about mutual interests and it’s important to recognise the difference between collaborating with others and doing free work that you should be getting paid for. “If it’s evident that the person you’re working for is just too cheap to pay you, even though they’re going to profit from your work, be careful,” warns Noah. But if you’re teaming up with other people who are painting for the love of it, he encourages you to go for it.
From a comics viewpoint, collaboration is necessary. Tom says, “If a writer is trying to break into the business, has been working just as hard as you and has good material, then it might be worth a collaboration, but even then I would advise only working on a short story of up to eight pages, unless you’re planning on going down the selfpublishing route. This should be enough for either of you to demonstrate your core skills to potential publishers.”
You can’t always predict when there’s going to be a pay-off when you collaborate, but just because you aren’t being written a big cheque, doesn’t mean you’re being taken advantage of and the work won’t be worth your time and efforts. “Sometimes the pay turns out to be reputation, new friends, great contacts, something that leads to a new job and more,” says Kiri. She adds that it helps to do a little research on your potential collaborators. Kiri’s worked for free and is likely to do it again, “I think it’s important to weigh up the options and go with your gut.”
Tom agrees: “Ultimately, it’s your call, but if you get the impression you’re being taken for a ride, you’re probably right.
Godless Shrine by Noah Bradley, who encourages free work but doesn’t trust the promise of exposure.
Judge Dredd artist Thomas Foster believes free work can be worth your time, but you need to consider who it’s for and why they aren’t paying up.
Tom Foster advises you to judge for yourself and go with your gut feeling – it’s usually the right call.
The African Unicorn by Kiri Leonard. She says that you can’t predict when collaboration with other artists will pay off.
Peter Mohrbacher’s Baraquiel, Angel of Lightning, which is part of the artist’s Angelarium project.
Raziel, Angel of Mysteries, by Peter Mohrbacher, who says internships are far more valuable than exposure work. Angela Schmer ensures she’s getting something of value out of her commissions. Orbit Books treats its
artists as part of a team, all collaborating
on the final product. Noah Bradley favours collaboration, where you and your ‘client’ have mutual interests.
Orbit Books’ Lauren Panepinto says you should always work for something, even if it’s not money.