2 explain your thought process to the art director
Your art director should be an integral part of the concept art process. Don’t submit the final piece of artwork without going through your design process with them first. Talk about how you’ll be approaching a shot, and then continue with composition sketches and colour palette proposals, and then show the final artworks. Not only will the art director give you valuable insights, but you’ll also be able to explain and justify the thought process behind your aesthetic choices, which may lead to further discussions.
Concept artists are the link between the art directors and the 3D artists