1 CONC EPT ART = CONCEPT + ART
Concept art is not just about the epic, or its beautiful execution. It’s artwork that grows out of a design process, well rooted in an idea that supports the story. The priority of concept can be identified thus: needs and wants. What the story needs has to be conceptualised first. The artist then provide his design wants that focus and support the story.
RIGHT: The concept/idea need for this image is to design an Asian fairy and her magical environment. A second character is a design want, to exemplify the scale and dimension. The design choice of the secondary character creates a relational affinity and familiarity between the two.
LEFT: The story is based on the ancient Chinese legend about Hua Mulan who once saved their kingdom from a Mongol threat. The need is a scenario when she puts on armour for the first time while in deep contemplation. The overall design execution was part of the design wants, based on research.