THINK INSIDE BEFORE OUTSIDE THE BOX
As visual development artists and concept designers, we’re always told to think outside the box. But I believe this is only possible if the designer knows what’s inside the box. And not only to know what’s inside, but also understand how those objects inside the box work.
I’ve learned over the years not to go outside the box if what’s inside it still works. At the end of the day, it’s how the story/idea could be told more effectively that influences your design choices, not whether it’s a safe or ‘out there’ idea.
These quick sketches give me two spring boards on retelling the story of the Titanic. The first image is the inside-the-box translation, with a literal narrative of its present underwater situation. Alternatively, I can go for the outside-the-box option by creating a juxtaposed imagery of its supposed description and its present-day situation, encapsulated in a classic ship-in-a-bottle setting.