THINK IN­SIDE BE­FORE OUT­SIDE THE BOX

ImagineFX - - Artist Insight Concept Art Techniques -

As vis­ual de­vel­op­ment artists and con­cept de­sign­ers, we’re al­ways told to think out­side the box. But I be­lieve this is only pos­si­ble if the de­signer knows what’s in­side the box. And not only to know what’s in­side, but also un­der­stand how those ob­jects in­side the box work.

I’ve learned over the years not to go out­side the box if what’s in­side it still works. At the end of the day, it’s how the story/idea could be told more ef­fec­tively that in­flu­ences your de­sign choices, not whether it’s a safe or ‘out there’ idea.

These quick sketches give me two spring boards on retelling the story of the Ti­tanic. The first image is the in­side-the-box trans­la­tion, with a lit­eral nar­ra­tive of its present un­der­wa­ter sit­u­a­tion. Al­ter­na­tively, I can go for the out­side-the-box op­tion by cre­at­ing a jux­ta­posed imagery of its sup­posed de­scrip­tion and its present-day sit­u­a­tion, en­cap­su­lated in a clas­sic ship-in-a-bot­tle set­ting.

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