ImagineFX - - Artist Insight Concept Art Techniques -

Re­search plays a big part in this process. The be­liev­abil­ity of a world doesn’t come from a lit­eral ap­pli­ca­tion of a photo. The de­signer has to find a way to de­sign the his­tory and story of an en­vi­ron­ment that per­son­i­fies and sup­ports the per­son­al­i­ties in it.

When cre­at­ing an is­land that’s an­thro­po­mor­phi­cally in­hab­ited by pen­guins, just de­sign­ing from a photo wouldn’t be con­vinc­ing. What makes it be­liev­able is ap­plied his­tory and story. Adding the two pen­guin mon­u­ments (above) made sense in es­tab­lish­ing the pen­guin world, by giv­ing a clear per­cep­tion of their habi­ta­tion of this en­vi­ron­ment.

This is a con­cept de­sign of Walt Dis­ney while serv­ing as an am­bu­lance driver dur­ing the tail end of World War I. To make the con­cept con­vinc­ing, I made it black and white and ap­plied a JC Leyen­decker-in­spired styli­sa­tion. This was an ap­pro­pri­ate di­rec­tion to take be­cause he was the lead­ing il­lus­tra­tor at that time. This gives the view­ers the per­cep­tion of con­tex­tual har­mony be­tween the ac­tual story and the style of the image.

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