So­cial me­dia skills for artists

Go­ing vi­ral Savvy online be­hav­iour can take aware­ness of your art – and po­ten­tial sales – to the next level. Ju­lia Sa­gar talks to pro artists to find out how

ImagineFX - - Contents -

How savvy so­cial-me­dia tac­tics can take both aware­ness of your tal­ents and po­ten­tial art sales to the next level.

With over two bil­lion ac­tive users world­wide, so­cial me­dia of­fers a pow­er­ful chan­nel for artists to con­nect with au­di­ences, build aware­ness and in­crease sales. But the choices are le­gion: Facebook, In­sta­gram, Twit­ter, YouTube, GooglePlus, LinkedIn… and that’s be­fore you con­sider cre­ative com­mu­ni­ties such as Be­hance, Art­Sta­tion, Tum­blr and so on.

Which op­tions are best for get­ting your work out there, and how can you op­ti­mise your so­cial me­dia pres­ence? To help you, we’ve put to­gether the ul­ti­mate so­cial me­dia guide for artists.

First, some ba­sics. Suc­cess­ful so­cial me­dia strat­egy is built on bril­liant art­work, so cre­at­ing the best pos­si­ble work should be your main fo­cus. Sec­ond, it’s im­pos­si­ble to in­vest time in ev­ery plat­form, so don’t sign up to them all – pick two or three pri­mary chan­nels and be­come an ex­pert in those spa­ces. Which ones? Read on as we ex­plore the lead­ing plat­forms, with tips, tricks and tech­niques for in­creas­ing your so­cial me­dia reach…

Drive traf­fic with Facebook

Choosing the best plat­form for your work is a num­bers game. De­spite re­ports of mil­len­ni­als mov­ing away from Facebook, it re­mains the mos­tused so­cial me­dia site among all ages, with 1.65 bil­lion monthly ac­tive users, on av­er­age. Baby boomers are driv­ing its cur­rent growth. Ac­cord­ing to a re­cent re­port from Pew Re­search Cen­ter, 79 per cent of online Amer­i­cans use Facebook – with 76 per cent check­ing in daily – com­pared to In­sta­gram (32 per cent), Pin­ter­est (31 per cent), LinkedIn (29 per cent) and Twit­ter (24 per cent). But with ev­er­chang­ing al­go­rithms and Facebook in­creas­ingly want­ing a slice of sales, how ef­fec­tive is it for artists?

“I’ve built a size­able fol­low­ing on Facebook,” says Dutch artist and an­i­ma­tor Lois van Baarle, aka Loish, whose page has over 1.2 mil­lion likes. She rec­om­mends build­ing your pro­file by reg­u­larly shar­ing process videos, short tu­to­ri­als and tips, as well as new art­work. Via these tac­tics, she has been able to suc­cess­fully crowd­fund her first art­book, smash­ing her £20,000 fund­ing tar­get to reach al­most £250,000.

“Facebook posts show­ing my new­est art­work par­tic­u­larly gen­er­ate a lot of in­ter­est,” she says. “How­ever, it’s not an ideal so­cial net­work for sales. When I post a link to my online prints shop or where to buy my book, only about a tenth of my fol­low­ers end up see­ing it be­cause Facebook wants you to pay to boost these posts.”

Facebook posts show­ing my new­est art­work gen­er­ate a lot of in­ter­est. But it’s not an ideal so­cial net­work for sales

Iris Com­piet cre­ated the card Jus­tice for global art project 78 Tarot Car­ni­val.

One of Ross Tran’s favourite YouTube episodes sees him tak­ing on Jinx from League of Leg­ends ( http://ifxm.ag/rossjinx).

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