Iris Com­piet

The Dutch il­lus­tra­tor on how she got 30,000 In­sta­gram fol­low­ers

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How ef­fec­tive is In­sta­gram?

Since May last year, my In­sta­gram has grown from 1,600 fol­low­ers to al­most 30,000. It’s built aware­ness about my work and I’ve even got some jobs out of it.

What’s the most you’ve ben­e­fited from In­sta­gram?

My Faeries of the Fault­lines book was born on In­sta­gram. I be­gan sketch­ing daily mer­maid sketches for #mer­may and faeries in June for #june­fae, and my In­sta­gram ex­ploded. I reg­u­larly post work from the project, which is go­ing to be launched on Kick­starter in June. I’ve also just launched www.faeriesoft­he­fault­lines.com.

Which is your most ef­fec­tive so­cial me­dia plat­form?

In­sta­gram. But my per­sonal Facebook page, too. I’ve got some con­tacts out of that which have proved very valu­able, in terms of knowl­edge rather than fi­nan­cial gain. I use an app called If This Than That to post di­rectly from In­sta­gram to Twit­ter, Tum­blr and Facebook. If you use the right hash­tags or post work con­sis­tently around the same time, it does work.

Can you give any tips for get­ting more from In­sta­gram?

Show you’re the one do­ing the art – show your hand while sketch­ing. It re­quires some ac­ro­bat­ics to take a pic­ture, but it makes you a per­son and less of a ‘per­fect artist’ who does magic. Also, I try to en­gage with peo­ple. It’s im­por­tant to be real.

Fol­low Dutch il­lus­tra­tor Iris on In­sta­gram as she pre­pares to launch her Faeries of the Fault­lines book. www.in­sta­gram.com/iriscom­piet

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