Five golden rules for so­cial me­dia strat­egy

Ap­ply these tips to each of your ac­counts for so­cial me­dia suc­cess

ImagineFX - - Imaginenation News -

1 Create a strong pro­file

Pro­vide as much pro­fes­sional in­for­ma­tion as pos­si­ble, in­clud­ing your name, ex­per­tise, web­site, online shop or Pa­treon page, and links to all so­cial me­dia and cre­ative com­mu­ni­ties, such as de­viantART.

2 Share en­gag­ing con­tent

Al­ways post crisp, high­qual­ity im­ages of your work. En­gaged fol­low­ers are best, so share rel­e­vant, valu­able con­tent. Es­tab­lish trust by re­ply­ing quickly to en­quires. Re­mem­ber, the more com­ments a post has, the more it’ll be shared.

3 Post fre­quently

The ideal fre­quency de­pends on your au­di­ence and what you have to say, so ex­per­i­ment for each plat­form. (En­gage­ment rates on Facebook are 18 per cent higher on Thurs­days and Fri­days). Never post for the sake of it, though. Keep it mean­ing­ful.

4 Cross-pro­mote

Dif­fer­ent plat­forms have dif­fer­ent strengths, so use them in tan­dem. Want to in­crease your YouTube sub­scribers? Do what Ross Tran did and create a teaser video to up­load na­tively to Facebook. Look­ing for more Pa­tre­ons? Share a tu­to­rial on In­sta­gram and link to Pa­treon.

5 Ditch the hard sell

The best way to in­crease sales is not to sell. Don’t turn peo­ple off. Grow your au­di­ence or­gan­i­cally and, as long as there’s a clear link some­where to your work, sales will fol­low. Help your fol­low­ers spread aware­ness for you by giv­ing them what they want: visual eye candy and en­gag­ing con­ver­sa­tion.

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