The art of so­cial me­dia

Guweiz re­veals what he’s learnt about post­ing his il­lus­tra­tions on­line

ImagineFX - - Artist Portfolio -

The sub­ject of the il­lus­tra­tion is key when ap­peal­ing to a gen­eral au­di­ence, as op­posed to fel­low artists. The more “mun­dane” the sub­ject is, the more you can ex­pect it to draw at­ten­tion across the board. This is be­cause a gen­eral au­di­ence isn’t likely to ap­pre­ci­ate fan­tasy or sci-fi themes.

Gen­uine fan art that re­flects one’s taste can be en­joy­able to pro­duce, es­pe­cially if it does well on so­cial me­dia. I avoid cre­at­ing fan art un­less I care about the source ma­te­rial, mainly be­cause I can’t find the mo­ti­va­tion to draw some­thing that isn’t close to my heart.

A min­i­mum level of pro­fi­ciency in tech­nique and knowl­edge is re­quired be­fore any kind of draw­ing has a chance to gain trac­tion on so­cial me­dia. Draw­ing what I thought was pop­u­lar never paid off un­til I hit a cer­tain skill level. This be­comes es­pe­cially im­por­tant with the afore­men­tioned “mun­dane” draw­ings. Be­cause peo­ple see such art­work so of­ten, the level of ex­e­cu­tion must be good enough for it to stand out.

I’d say that the post and con­tent out­weighs any ben­e­fit that post­ing at a cer­tain time or tag­ging can give, to the point which I don’t re­ally care about cap­tion­ing or do­ing much tag­ging. I’ve tried vary­ing the post­ing times be­fore, but never no­ticed any sub­stan­tial ef­fect, so I set­tled for the most con­ve­nient time for my­self. The thing about so­cial me­dia is that if your work is ac­com­plished, it will be seen.

Sculp­ture “I do such stud­ies as a re­fresher on the fun­da­men­tals, re­in­forc­ing tech­niques and pro­cesses, and not for pop­u­lar­ity. It’s im­por­tant to not have any feed­back ex­pec­ta­tions just be­cause a work is tech­ni­cally good.” Crane “I en­joyed do­ing this per­sonal study, but in terms of so­cial me­dia, it was un­re­mark­able. It was to be ex­pected be­cause the gen­eral au­di­ence wouldn’t re­ally care about a crane.” Lit­tle Witch “I wanted to il­lus­trate a char­ac­ter with­out a well-de­fined back­ground. The post per­formed well de­spite some ini­tially out­landish de­sign el­e­ments, be­cause it’s grounded in re­al­ity.”

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