Su­per Sound

InCar Entertainment  - - IN FOCUS -

At last year’s V8 Su­per­car event, among the crowds of car ac­ces­sories and adorn­ments re­lated to the car ex­pe­ri­ence in gen­eral, there was one car au­dio specialist com­pany that saw an op­por­tu­nity to pro­mote it­self among a new au­di­ence sec­tor.

Par­ra­matta’s Life Style store ex­hib­ited at the big Su­per­car event in a sec­tion of the Home­bush venue where it was able to spread out and stretch its wings among the Hot Rods and worked Mus­cle cars.

On show were not only a range of its prod­uct port­fo­lio – from such names as Clar­ion, Aud­i­son, Hertz, Rock­ford Fos­gate, Fo­cal, Ger­man Mae­stro and more – but also a num­ber of Life Style store’s beau­ti­fully cus­tomised cars with the best in au­dio gear. There were the beau­ti­ful Mazda RX8 and CX7 (which won some awards), the stun­ning Fer­rari fea­tured right here on these pages back in is­sue 1-2012, and a vin­tage pick-up truck in the midst of full cus­tomi­sa­tion.

The store was giv­ing away a Clar­ion head unit, some­thing that had the crowds con­stantly stream­ing through the ex­hibit and which also re­sulted in strong off-the-floor sales. And aside from the promo girls the Macaw par­rot was also a pop­u­lar at­trac­tion.

Over­all, Life Style store should be com­mended for go­ing to the con­sid­er­able ex­pense of show­ing its wares (in no un­cer­tain terms) in a fo­rum which, strictly speak­ing, is not ul­ti­mately re­lated to car au­dio. But, it does ex­pose our won­der­ful in­dus­try to a whole new and re­cep­tive au­di­ence.

Thanks must go to Ben Daven­port from Daven­port Pho­tog­ra­phy for the im­ages used in this story.

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