DIGITITUS GROWS

InCar Entertainment  - - IN FOCUS - Com­mer­cial Ra­dio Aus­tralia Link: www.dig­i­tal­ra­dio­plus.com.au

The in­creas­ing num­ber of new ve­hi­cles of­fer­ing fac­tory audio sys­tems with in-built DAB+ has had the ob­vi­ous af­fect of sub­stan­tially in­creas­ing the up­take and on-go­ing use of the dig­i­tal ra­dio for­mat.

Five years down the track since in­cep­tion, fig­ures pro­vided by Com­mer­cial Ra­dio Aus­tralia (CRA) show that close to 100,000 con­sumers are tun­ing-in to DAB+, a fig­ure that amounts to about 21.4 per­cent of users amount­ing to 2.8 mil­lion peo­ple per week. And that is just in the five ma­jor cap­i­tal ci­ties.

No less than 16 brands are of­fer­ing DAB+ in their audio sys­tems as ei­ther an op­tion or as a stan­dard fea­ture. This fig­ure is likely to in­crease even fur­ther as more brands in­te­grate the fea­ture and newer mod­els start to fil­ter into the lo­cal mar­ket.

Com­mer­cial Ra­dio Aus­tralia chief ex­ec­u­tive of­fi­cer, Joan Warner said: “Five years on Aus­tralians are em­brac­ing dig­i­tal ra­dio. Lis­ten­ing to live, lo­cal ra­dio in the car is im­por­tant to our lis­ten­ers and the num­ber of ve­hi­cles sold with a DAB+ dig­i­tal ra­dio is an out­stand­ing re­sult, show­ing great support from the au­to­mo­tive in­dus­try in Aus­tralia. All the ra­dio in­dus­try – com­mer­cial and ABC and SBS – support dig­i­tal ra­dio and lis­ten­ers are em­brac­ing the tech­nol­ogy. We are cur­rently ap­proach­ing the Fed­eral Gov­ern­ment to dis­cuss com­menc­ing plan­ning for the roll­out of dig­i­tal ra­dio into re­gional Aus­tralia so that all Aus­tralians can re­ceive the many ben­e­fits of dig­i­tal ra­dio.”

The re­search pa­per also claims 1.2 mil­lion more Aus­tralians are tun­ing in to DAB+ in pref­er­ence to in­ter­net ra­dio. CRA has em­barked on an ex­ten­sive bill­board cam­paign to in­crease aware­ness of the won­ders of dig­i­tal ra­dio fur­ther. Look out for it at your lo­cal bus stop…

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