ED­I­TO­RIAL

Inside Franchise Business - - Contents - Sarah Sarah Stowe Ed­i­tor

Suc­cess in fran­chis­ing comes in all shapes and sizes, and you could be part of it.

It could be you. A star in your own right, thanks to fan­tas­tic com­mit­ment, su­perb per­for­mance and ded­i­ca­tion to the brand... you just need to sign up to a fran­chise and get started.

Of course, it isn’t that sim­ple, but equally it isn’t an in­sur­mount­able chal­lenge, as you’ll dis­cover when you read the story of our cover star, Bev­er­ley Tay­lor, who has won a pres­ti­gious na­tional fran­chis­ing award just four years af­ter tak­ing the leap into a fran­chise.

In this edi­tion In­side Fran­chise Busi­ness is hon­our­ing the win­ners who took home the tro­phies at the in­dus­try’s big gala night. And cel­e­brat­ing the breadth and di­ver­sity of the fran­chis­ing com­mu­nity - from a fast­grow­ing food brand to a home-build­ing busi­ness, from trans­port and lo­gis­tics to a handy­man net­work, from a dance fran­chise to a busi­ness bro­ker... this year the na­tional awards re­flected the strength of the ser­vices sec­tor, prov­ing you don’t need to in­vest in a food fran­chise to be suc­cess­ful.

Suc­cess takes hard work and ini­tia­tive, and some good luck, but it helps to start out with a fran­chise that’s on top of it’s game, that de­vel­ops a busi­ness idea into a scaleable op­er­a­tion, and con­tin­ues to de­velop the busi­ness to keep ahead of the mar­ket and meet cus­tomer de­mand.

In the lead­er­ship sec­tion this month there are plenty of ex­am­ples of fresh con­cepts, and smart so­lu­tions for es­tab­lished busi­nesses.

Check out the op­tions in the food arena - Mex­i­can, pizza and ice-cream re­main firm favourites for Aussie con­sumers. But per­haps you want an in­vest­ment that’s less in­tense? Or you have a tight bud­get? There is some­thing here for you too!

At the pointy end of buy­ing a fran­chise you’ll need some ad­vice on how to set up, what needs to be signed, how to get started on mar­ket­ing... much of this will come from your fran­chisor, but In­side Fran­chise Busi­ness has in­de­pen­dent and ex­pert ad­vice on this stage in the Fran­chise Ba­sics sec­tion.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.