GLOBAL EYE

Inside Franchise Business - - Contents -

Over­seas brands are keen to bring their busi­ness mod­els to Aus­tralia while home­grown Aussie busi­nesses spot op­por­tu­ni­ties in fran­chis­ing.

WING­ING IT

An Amer­i­can fast food chain will be wing­ing its way here af­ter sign­ing a fran­chise agree­ment to open 110 out­lets in Aus­trala­sia.

Wingstop Restau­rants al­ready has more than 1,000 lo­ca­tions glob­ally and ex­pects to open its first Aus­tralian out­let in Bris­bane be­fore July 2018.

It’s been de­liv­er­ing wings, sides and fries since open­ing its doors in Texas back in 1994. Three years later the brand launched into fran­chis­ing, and the growth has con­tin­ued.

The typ­i­cal menu is quite niche with clas­sic and bone­less wings cooked to or­der and flavoured with 11 dis­tinc­tive mixes.

Larry Kruguer, pres­i­dent of in­ter­na­tional at Wingstop said “Aus­tralia is a ma­jor con­sumer of chicken, and our uniquely flavoured wings pro­vide a dif­fer­en­ti­ated of­fer­ing in the mar­ket."

A TOUCH OF MEXICO

The Aus­tralian fran­chisee firm op­er­at­ing KFC and Siz­zlers stores, Collins Food Group, is to rein­tro­duce US Mex­i­can chain Taco Bell to the Aus­tralian mar­ket.

This will be the third time the Amer­i­can brand has tried to get a foothold in Aus­tralia. Collins Foods said a for­mer Siz­zler res­tau­rant in An­ner­ley, Bris­bane, will be the launch lo­ca­tion.

The move comes af­ter the US fast food brand failed to gain trac­tion in Aus­tralia in the 1980s, and again be­tween 1997 and 2005, when it had a store on Sydney’s Ge­orge Street.

Taco Bell will be a late-comer to the pop­u­lar Mex­i­can food sec­tor which is dom­i­nated by fran­chised chains such as Guzman y Gomez, Mad Mex and Zam­brero.

The US fast food busi­ness has es­tab­lished a dom­i­nant po­si­tion in the Amer­i­can fast-food mar­ket since found­ing in 1954. It’s now owned by food gi­ant Yum Brands, which owns a raft of KFC restau­rants in Aus­tralia.

AROUND THE WORLD

Global brand Papa Johns Pizza has its eyes on Aus­tralian ex­pan­sion. Al­ready in more than 44 coun­tries, with over 5,000 out­lets, this Ken­tucky, US-based busi­ness pits it­self as mid mar­ket - well priced but with a gourmet touch, the home-grown tomato paste and freshly made dough the keys to its prod­uct suc­cess.

Papa Johns Pizza is look­ing for one or more mas­ter fran­chisees to help build the Aus­tralian busi­ness.

In­dian re­tail brand Methyz in­jects colour and cre­ativ­ity into the world of re­laxed footwear, with its range of rub­ber thongs de­signed to last. The footwear is de­signed and owned by a firm that has been man­u­fac­tur­ing rub­ber footwear since 1972.

Now the dis­tinc­tive stud‘n’strap styles are head­ing to our shores as the ex­pan­sion plan turns to Aus­tralia and op­por­tu­ni­ties to open re­tail out­lets.

And from Mu­nich, Ger­many, an­other re­tail con­cept: beau­ti­fully packaged ex­otic oils and vine­gars in­fused with un­usual flavours such as straw­berry, date or In­dian whiskey. It’s a niche of­fer - the Vom Foss busi­ness is fam­ily-owned with spe­cial­ist out­lets around the world, and ini­tial in­ter­est is fo­cused on Mel­bourne and Sydney.

LO­CAL BRANDS TURN­ING TO

FRAN­CHIS­ING

Lo­cal cafe chain Twisted Sista proved a pop­u­lar stop for vis­i­tors to the Mel­bourne expo tempted by the colour­ful gelato on show that was just a taster for the full menu.

This well-es­tab­lished busi­ness is run by a fam­ily op­er­at­ing in hospi­tal­ity for 35 years. With four fran­chises al­ready es­tab­lished, Twisted Sista has plans to open an­other 12 next year.

Top qual­ity Aus­tralian pro­duce turned into Amer­i­can-in­spired burg­ers is the point of dif­fer­ence for New York Minute, a fast food busi­ness that spe­cialises in be­spoke, gourmet prod­ucts sourced through eth­i­cal sup­ply chains.

It all started in 2010 in Moonee Ponds, and now there are five stores as the busi­ness looks to ex­pand through fran­chis­ing.

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