Inside Franchise Business - - Contents -

Cafe chain Ja­maica Blue links with youth ini­tia­tive.

Ja­maica Blue of­fi­cially launched its fundrais­ing pro­gram for char­ity part­ner, Bea­con Foun­da­tion, dur­ing a break­fast event at its flag­ship cafe at Sydney’s En­ter­tain­ment Quar­ter. Speak­ing at the event, Serge In­fanti, man­ag­ing di­rec­tor of par­ent com­pany Foodco, said that Ja­maica Blue is pas­sion­ate about sup­port­ing fran­chisees.

One ma­jor café brand is get­ting be­hind Aus­tralia’s youth with a new ini­tia­tive that sup­ports young­sters move from ed­u­ca­tion to em­ploy­ment.

“We try to do the best we can to make suc­cess­ful peo­ple and guide them through their busi­ness ven­tures,” he said.

Now the busi­ness has taken its sup­port one step fur­ther and is back­ing the Bea­con Foun­da­tion in its mis­sion to help young peo­ple suc­cess­fully tran­si­tion from ed­u­ca­tion to mean­ing­ful em­ploy­ment.

“Youth un­em­ploy­ment is at 12.5 per cent in Aus­tralia, and up to 25 per cent in some ar­eas. So, as an em­ployer of many young peo­ple across the na­tion, we feel Ja­maica Blue has a re­spon­si­bil­ity to sup­port its lo­cal com­mu­ni­ties,” In­fanti said.

“Seventy one Ja­maica Blue cafés have a Bea­con part­ner school in their lo­cal com­mu­nity and our fundrais­ing ef­forts will en­able Bea­con to run its suc­cess­ful High Im­pact Pro­grams in these ar­eas.

“I’m very pas­sion­ate about help­ing young peo­ple into the work­force,” he con­tin­ued.

The 71 cafés across Aus­tralia have a Bea­con part­ner school in their lo­cal com­mu­nity will be given ma­te­ri­als to as­sist them with fundrais­ing money for a High Im­pact Pro­gram for a high school in their lo­cal com­mu­nity. A High Im­pact Pro­gramme costs $2750 to run.

Fundrais­ing started at the end of Oc­to­ber.

Scott Har­ris, CEO Bea­con Foun­da­tion, said “The tran­si­tion from se­condary school to fur­ther ed­u­ca­tion, em­ploy­ment or train­ing is one of the most im­por­tant in set­ting stu­dents up for suc­cess in life. Ja­maica Blue’s fundrais­ing ef­forts will al­low Bea­con to con­tinue inspiring par­tic­i­pants, and kick start the work­ing lives of high school stu­dents,” said Scott.

Af­ter dis­cus­sions with a panel of Food Co ex­ec­u­tives who shared their ca­reer jour­neys, experiences and work­place ad­vice, the stu­dents from Black­town Girls High took part in a barista work­shop.

Stu­dent Ghashia Maq­sood, 16, said of the ex­pe­ri­ence: "It has given me hope and a dif­fer­ent per­spec­tive to my ca­reer. It is more ef­fec­tive to hear from peo­ple who have been through the process".

And fel­low stu­dent Bianca Bar­ton, 17, said "Know­ing that fail­ing is ok to do within your life has made me more com­fort­able with chal­lenges".

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