Inside Franchise Business - - Contents - By Do­mini Stu­art

Bud­get buys for the cost-con­scious fran­chise buyer.

Bud­get fran­chises – gen­er­ally those with an ini­tial in­vest­ment of $50,000 or less – of­ten bring a string of ben­e­fits be­yond the rel­a­tively low price. Many are home-based, so the over­heads are low, and you could have the free­dom to work when you choose, such as only dur­ing school hours.

You can en­joy the same ben­e­fits you would ex­pect from a more ex­pen­sive fran­chise, such as train­ing and the sup­port of a busi­ness net­work, but a bud­get fran­chise also re­quires the same com­mit­ment to hard work. You are ef­fec­tively run­ning your own busi­ness, and the fact it is part of a fran­chise sys­tem does not make it an easy ride.

If you think a bud­get fran­chise might be right for you, here is a sam­ple of op­tions avail­able...


Fran­chise fee: $19,990 plus GST

Ex­tra costs: Re­li­able car, in­ter­net ac­cess and mo­bile phone

Roy­alty fee: Flat rate of $99 a week Mar­ket­ing levy: None

Agree­ment terms: 5 years with an op­tion to re­new

If you en­joy be­ing or­gan­ised – and or­gan­is­ing other peo­ple – Home Sorted! could be an ideal and prof­itable busi­ness to con­sider.

“Our fran­chisees charge $80 to $100 an hour for their ser­vices and, as it is a home-based busi­ness, over­heads are low,” says founder/CEO Nina Rosace. “You can eas­ily run the busi­ness on your own or, if you pre­fer, build your own team.”

No ex­pe­ri­ence is nec­es­sary. Home Sorted! pro­vides train­ing and all the busi­ness tools needed. “Our busi­ness con­sul­tants are al­ways avail­able for on­go­ing sup­port, and they also source busi­ness for you.”

Rosace says she looks for fran­chisees who are great lis­ten­ers with a gen­uine de­sire to help. “Ev­ery­one feels overwhelmed and stressed by mess some­times,” she says. “Our fran­chisees help peo­ple to feel more re­laxed within their well-sorted home.”

If you would love to run your own busi­ness but don’t have a lot to in­vest, con­sider tak­ing up a bud­get fran­chise - there are many avail­able, and there are ben­e­fits.


Fran­chise fee: $25,000

Ex­tra costs: Re­li­able car, in­ter­net ac­cess and mo­bile phone

Roy­alty fee: $20 an in­spec­tion

Mar­ket­ing levy: $5000 a year Agree­ment terms: 5 years with an op­tion to re­new

Queens­land has more than 360,000 pri­vately owned swim­ming pools, with 10,000 more be­ing in­stalled ev­ery year. Each one must be in­spected and awarded a safety cer­tifi­cate when­ever the prop­erty is sold, bought or leased. Pools used by the pub­lic at ho­tels, mo­tels and re­sorts must also be in­spected and cer­ti­fied ev­ery year.

“Our fran­chisees pro­vide a ser­vice re­quired by law,” says founder Bob Wal­liker. “You don’t need any ex­pe­ri­ence. We pro­vide the train­ing you need to gain the nec­es­sary gov­ern­ment li­cence. We even pro­vide fi­nance with­out in­ter­est to ap­proved ap­pli­cants. What you do need is com­mon­sense and a de­sire to suc­ceed.”

Ad­ver­tis­ing runs con­tin­u­ously in each area, and jobs are al­lo­cated from a cen­tral call cen­tre. “We sup­ply the work, you make the ap­point­ments,” says Wal­liker. “There are no fixed hours, so you can ar­range your vis­its to suit your lifestyle.”


Fran­chise fee: $4700

Ex­tra costs: Stock, with a choice of two en­try points – $22,040 plus GST, or $37,990 plus GST (both in­clude the fran­chise fee); re­li­able car, in­ter­net ac­cess and a mo­bile phone

Roy­alty fee: None

Mar­ket­ing levy: None

Agree­ment terms: 5 years with an op­tion to re­new

Orig­i­nal Poster Com­pany (OPC) en­ables re­tail­ers to cre­ate an ex­tra rev­enue stream through greet­ings cards.

“We look for fran­chisees with a ba­sic un­der­stand­ing of busi­ness, good sales and mar­ket­ing skills, and the con­fi­dence to deal with busi­ness own­ers,” says Aus­tralia mas­ter fran­chisee Caro­line Es­mond. “We pro­vide train­ing and sup­port for the life of the fran­chise.”

OPC is a home-based fran­chise with

low over­heads. “Your in­come de­pends on the num­ber of re­tail­ers you sup­ply and, as the fran­chise ar­eas are ex­pan­sive, you have plenty of op­por­tu­nity to grow your client base,” says Es­mond. “There is also po­ten­tial to build up your area, sell half and keep the other half your­self or, in some cases, to buy an ex­tra area.”


Fran­chise fee: $29,990 plus GST

Ex­tra costs: Re­li­able car, in­ter­net ac­cess and mo­bile phone

Roy­alty fee: 7 per cent or $450 (whichever is greater)

Mar­ket­ing levy: 3 per cent

Agree­ment terms: 10 years with an op­tion to re­new

As a Shoe­box Book­keeper you can earn a good liv­ing work­ing from home, ei­ther full time or around fam­ily com­mit­ments. While you need to be a BAS agent within 12 months of own­ing your own busi­ness, you can work un­der the fran­chisor’s um­brella while study­ing for the qual­i­fi­ca­tion.

“We pro­vide train­ing and sup­port for all our fran­chisees, in­clud­ing per­sonal su­per­vi­sion for the first six months,” says co-founder Yvette Coad, who man­ages re­cruit­ment, mar­ket­ing and sales. A kick­start mar­ket­ing cam­paign in­cludes lo­cal ra­dio ad­ver­tis­ing and a starter pack of mar­ket­ing ma­te­ri­als.

Shoe­box Book­keep­ing also takes the guess­work out of cash flow. “Most clients sign up to a monthly sys­tem, so you know ex­actly how much you will be earn­ing,” says Coad.

All in all, it is pos­si­ble to build prof­itable and sus­tain­able busi­nesses from a low-cost start. Many peo­ple are al­ready do­ing this, and there is no rea­son you should not join them. Just re­mem­ber that the same rules ap­ply across the fran­chis­ing spec­trum – do your home­work, do your due dili­gence and seek ex­pert pro­fes­sional ad­vice.

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