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Inside Franchise Business - - Leadership -

Al­ways stay true to your core val­ues and pur­pose for do­ing busi­ness

Never un­der­es­ti­mate the value of your cul­ture, it’s what de­fines your brand

Do not lose sight of what is most im­por­tant – the cus­tomer

SIM­PLE MODEL

With mem­bers even busier now, con­ve­nience is still crit­i­cal in gym se­lec­tion, says Job­son. “This is great news for Jetts Fit­ness fran­chise own­ers as our suc­cess is be­cause of our sim­plic­ity. Many fran­chise own­ers have not owned a fran­chise be­fore, but chose Jetts be­cause of this sim­ple model com­bined with our sup­port net­work.

“Be­ing first to mar­ket gives you a def­i­nite head start, but it’s vi­tal to stay true to your core val­ues and pur­pose re­gard­less of your suc­cess. It is also im­per­a­tive to keep evolv­ing and lis­ten­ing to your cus­tomers.”

The key to the brand’s suc­cess comes down to one sim­ple thing: the gym staff, says Job­son.

“You sim­ply can’t make mem­bers happy if your peo­ple aren’t happy, and this is our key se­cret to suc­cess. We place a huge amount of re­sources and ef­fort into build­ing a pos­i­tive team cul­ture in our sup­port of­fice and right across our global net­work.

“It was great to see that ef­fort ap­pre­ci­ated when we achieved 23rd spot in the Great Places to Work Study Aus­tralia. It was an even greater ac­co­lade to know that Jetts was the only fit­ness brand and the only fran­chise in Aus­tralia to make the list.

“Although it’s hard to place a dol­lar fig­ure on rep­u­ta­tion, it is an ex­tremely valu­able as­set as it takes many years of hard work and ded­i­ca­tion to achieve.”

LONG-TERM STRATE­GIES

As it is cru­cial for any gym to be up to date with trends and tech­nol­ogy, Jetts has in­tro­duced func­tional train­ing equip­ment and a spe­cial zone in gym lay­outs in re­sponse to a grow­ing de­mand. This devel­op­ment also al­lows the gym to of­fer small group-train­ing ses­sions, such as HIIT (high-in­ten­sity in­ter­val train­ing).

Job­son says the busi­ness fo­cuses on long-term strate­gies that are in the best in­ter­ests of mem­bers, rather than fol­low­ing fads.

If pri­vate-eq­uity ac­qui­si­tion is a sign of a de­sir­able prod­uct, then Jetts Fit­ness is right there – Quad­rant bought the busi­ness in a $100 mil­lion deal last year. This put Jetts along­side an­other ac­qui­si­tion, Goodlife Health Clubs, un­der the hold­ing com­pany Fit­ness Lifestyle Group.

And the goals for the busi­ness for the next 10 years? “Fur­ther in­vest­ment in tech­nol­ogy, even more sat­is­fied and loyal mem­bers, and a health­ier and more ac­tive na­tion and world,” says Job­son.

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