GOLF Qld launched its new-look website recently.
Golf Queensland chair Tom Crothers said the significant change allowed the organisation to take a fresh look at its branding, which identified the need for a stronger visual statement.
“ The new corporate brand now clearly demonstrates who we are and what we are about without any confusion,” he said.
“It’s important to get this right, particularly when we are competing against other strong sporting organisations for participation and funding.
“The new brand unmistakably identifies golf and Queensland without the need for any text.
“We are also planning to step up our marketing and promotion of our sport and this change will help get our message across to non-golf club players and existing club members.”
He said the new website was significantly more sophisticated in its functionality and was a lot more visually appealing.
“We looked at what people did when they visited our site and we have made changes to get the information to them easier, quicker and more direct.
“The first stage is to get the basic information live so we don’t disrupt our business and more importantly our state tournament entry processes.”
“Progressively, we will be looking at introducing other elements to the website to further improve its functionality.”