New-look web­site

Inside Golf - - News -

GOLF Qld launched its new-look web­site re­cently.

Golf Queens­land chair Tom Crothers said the sig­nif­i­cant change al­lowed the or­gan­i­sa­tion to take a fresh look at its brand­ing, which iden­ti­fied the need for a stronger vis­ual state­ment.

“ The new cor­po­rate brand now clearly demon­strates who we are and what we are about with­out any con­fu­sion,” he said.

“It’s im­por­tant to get this right, par­tic­u­larly when we are com­pet­ing against other strong sport­ing or­gan­i­sa­tions for par­tic­i­pa­tion and fund­ing.

“The new brand un­mis­tak­ably iden­ti­fies golf and Queens­land with­out the need for any text.

“We are also plan­ning to step up our mar­ket­ing and pro­mo­tion of our sport and this change will help get our mes­sage across to non-golf club play­ers and ex­ist­ing club mem­bers.”

He said the new web­site was sig­nif­i­cantly more so­phis­ti­cated in its func­tion­al­ity and was a lot more vis­ually ap­peal­ing.

“We looked at what peo­ple did when they vis­ited our site and we have made changes to get the in­for­ma­tion to them eas­ier, quicker and more di­rect.

“The first stage is to get the ba­sic in­for­ma­tion live so we don’t dis­rupt our busi­ness and more im­por­tantly our state tour­na­ment en­try pro­cesses.”

“Pro­gres­sively, we will be look­ing at in­tro­duc­ing other el­e­ments to the web­site to fur­ther im­prove its func­tion­al­ity.”

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